Wednesday, January 14, 2026
Vincent Gaemers
From Anonymous to Opportunity: Introducing Spectacle Lens
If you’re running B2B marketing or sales today, your best prospects are already interacting with your content. You just haven’t been able to see—or act on—it. With Spectacle Lens + Automations, you can.
Thursday, September 11, 2025
Vincent Gaemers
UTM Campaign Tracking Guidelines for 2025
UTM parameters (“Urchin Tracking Module”) are URL tags that attribute visits and conversions to specific sources, mediums, and campaigns. Use consistent, lowercase values (e.g., utm_source=google, utm_medium=cpc, utm_campaign=spring_sale_2025). Tag only external links, leverage utm_content for variants, and analyze results by funnel stage and attribution model.