We're happy to announce our most comprehensive Meta Ads integration yet, combining server-side tracking with powerful audience synchronization capabilities.
What's New
Server-Side Event Tracking (CAPI)
Direct integration with Meta's Conversion API for improved attribution accuracy
Bypass iOS 14.5+ tracking limitations and ad blockers
Enhanced data quality through first-party server-side events
Automatic deduplication between browser and server events
Audience List Synchronization
Sync of custom audiences between Spectacle and Meta
Lookalike audience creation based on high-value customer segments
Real-time audience updates as customers progress through your funnel
Advanced segmentation based on attribution data and customer lifetime value
How It Works
Connect Your Account : Navigate to your workspace settings and click "Connect" on the Meta Ads integration
Authorize Access : Complete OAuth flow with your Meta Business Manager
Configure Events & Audiences : Map conversion events and select audience sync preferences
Start Optimizing : Server-side events and audience syncs begin immediately
Enhanced Attribution & Targeting
With our complete Meta integration, you'll see:
Improved Match Rates : Higher attribution accuracy through first-party data
Complete Funnel Visibility : Track users from ad click to revenue conversion
Smart Audience Creation : Automatically sync high-converting customer segments
Cross-Device Attribution : Better understanding of multi-device customer journeys
Real-Time Optimization : Feed high-quality conversion data and audiences back to Meta
Getting Started
The Conversion API sync is automatically available for all Meta Ads integrations. Simply reconnect your Meta account through workspace settings to enable server-side tracking.
Need help? Check out our Meta CAPI setup guide or contact support.
This release improves attribution accuracy by an average of 23% for iOS traffic and 15% overall, based on early beta testing.