The Alternative Built for Global SaaS Teams: Multi-Currency Attribution That Works
If you're running global campaigns, you've probably felt the frustration of trying to report on performance when your revenue comes in euros, your ad spend is in dollars, and your product signups span a dozen different currencies. I've watched marketing teams waste hours every month wrestling with spreadsheets, trying to figure out which campaigns are actually driving ROI when every data point is in a different currency.
HockeyStack is a solid platform for attribution and journey tracking, but when it comes to multi-currency reporting for global campaigns, it simply doesn't include the automatic conversion capabilities that international SaaS teams desperately need. If you're managing campaigns across Europe, North America, and Asia-Pacific, you need a platform that can normalize your revenue and ad spend data into a unified reporting currency without manual intervention.
Let me walk you through why multi-currency support matters for marketing attribution, what to look for in a HockeyStack alternative, and which platforms are actually built to handle the complexities of global campaign performance.
Why Multi-Currency Reporting Is Non-Negotiable for Global SaaS
When you're running paid campaigns in multiple regions, comparing performance across markets becomes impossible without automatic currency conversion. Imagine trying to decide whether your Google Ads campaign in Germany (spending in EUR) is more efficient than your LinkedIn campaign in the US (spending in USD) when both are driving subscriptions in their local currencies.
Without unified multi-currency reporting, you're stuck with three bad options: manually converting everything in spreadsheets (time-consuming and error-prone), comparing metrics that aren't actually comparable (misleading), or ignoring your international campaigns altogether (leaving money on the table).
The best marketing attribution platforms for global campaigns automatically convert all your revenue, ad spend, and customer lifetime value metrics into a single reporting currency using up-to-date exchange rates. This means you can finally answer questions like "Which region has the highest customer LTV?" or "Should we increase our paid spend in APAC or EMEA?" with confidence.
What HockeyStack Gets Right (and Where It Falls Short)
HockeyStack excels at multi-touch attribution and journey tracking, offering robust integrations with CRM platforms, ad networks, and analytics tools. It's particularly strong for B2B teams that need to track long, complex buying journeys across multiple stakeholders. The platform provides detailed dashboards and custom reporting that help you understand which touchpoints contribute to conversions.
However, when I look at the feature set, multi-currency support isn't listed as a core capability. According to comparison data from independent software review platforms, HockeyStack has "limited" multi-currency support compared to dedicated alternatives. For teams running campaigns in Japan, Australia, the UK, and Canada simultaneously, this limitation becomes a deal-breaker.
If you're paying $2,200+ per month for an attribution platform—HockeyStack's typical starting price according to G2—you should expect automatic currency normalization that lets you compare campaign performance across markets without juggling exchange rates yourself.
What to Look For in a Multi-Currency Attribution Alternative
When evaluating HockeyStack alternatives that properly support global campaigns, prioritize these capabilities:
Automatic Currency Conversion: The platform should automatically detect the currency of each transaction, ad spend record, and revenue event, then convert everything to your chosen reporting currency using real-time or daily exchange rates. This eliminates manual work and reduces errors.
Account-Level Attribution for B2B: For SaaS companies, attribution should track journeys at the company level rather than the individual level—especially important when multiple stakeholders from the same account interact with your campaigns across different regions and currencies.
LTV-Focused Metrics: Look for platforms that connect attribution not just to first conversion, but to actual customer lifetime value. When you're comparing markets, knowing which region drives higher-LTV customers is more valuable than knowing which drives more signups.
Support for Both PLG and SLG Motions: If your SaaS company uses a hybrid go-to-market model—self-serve signups in some regions, sales-assisted demos in others—you need attribution that handles both in the same unified view.
Integration with Revenue Sources: The platform should connect directly to your payment providers (Stripe, Paddle, Chargebee) and CRM (Salesforce, HubSpot) to pull revenue data in the original currency and convert it automatically.
Top Multi-Currency Attribution Platforms for Global SaaS Campaigns
Here are the platforms that actually solve the multi-currency attribution challenge:
Spectacle: Best for Hybrid PLG/SLG SaaS with Multi-Currency Operations
Spectacle is built specifically for SaaS and subscription businesses that need to understand which marketing efforts drive quality customers across multiple currencies and markets. The platform automatically converts all revenue, ad spend, and LTV metrics into a unified reporting currency, so you can compare campaign performance from Tokyo to Toronto without touching a spreadsheet.
What sets Spectacle apart is its company-level attribution, which merges journeys of multiple individuals within the same account—critical when your European sales team is nurturing a deal that started with a self-serve signup from a US-based employee. The platform tracks the entire journey from first ad click through in-product behavior, connecting marketing touchpoints to downstream revenue outcomes in your chosen reporting currency.
Spectacle supports both product-led growth (self-serve signups) and sales-led growth (guided demos) in the same attribution view, and includes audience syncing and (micro) conversion sync back to major ad networks. For global SaaS teams that need to prove which campaigns, channels, and keywords drive higher lifetime value across markets, it's a comprehensive alternative to HockeyStack with built-in multi-currency support.
Dreamdata: Strong for B2B Account-Based Attribution
Dreamdata focuses on B2B SaaS teams and offers account-based attribution that handles complex, multi-stakeholder journeys. The platform unifies data across your tech stack and provides multi-channel, multi-currency reporting that lets you track revenue in different currencies and normalize it for comparison.
Dreamdata is particularly well-suited for companies with long sales cycles and multiple decision-makers per account. If your sales process spans months and involves prospects in different countries, Dreamdata's account-level view ensures you're attributing credit correctly even when touchpoints happen in different currencies.
SegMetrics: Designed for Subscription Businesses
SegMetrics specializes in SaaS and subscription reporting, with an explicit multi-currency conversion feature that automatically translates ad spend, sales, and marketing metrics into a primary currency. The platform is designed to connect ad costs to long-term customer lifetime value, making it easier to understand which campaigns in which markets are actually profitable over time.
SegMetrics is ideal if you're already using subscription payment platforms and want attribution that follows customers through their entire lifecycle—from acquisition in one currency through renewals and expansion in others.
How to Evaluate the Right Platform for Your Global Campaigns
When choosing between these alternatives, consider your specific business model and reporting needs:
If you run hybrid PLG/SLG campaigns across multiple markets, Spectacle offers the most comprehensive solution with automatic multi-currency reporting, company-level attribution, and support for both self-serve and sales-assisted journeys.
If you're primarily B2B with long sales cycles, Dreamdata's account-based approach and multi-currency support will help you track complex buying committees across regions.
If subscription lifecycle metrics are your priority, SegMetrics' focus on LTV and subscription analytics with built-in currency conversion makes it a strong choice.
Ask potential vendors these questions during demos:
Does the platform automatically convert all revenue and ad spend data into my chosen reporting currency, or do I need to do that manually?
Can I compare campaign performance across different markets in a single unified dashboard?
Does attribution work at the account level (for B2B) or only at the individual level?
How does the platform handle exchange rate fluctuations over time for long sales cycles?
Can I track campaigns that drive both self-serve signups and sales-assisted demos in the same attribution view?
Making Multi-Currency Attribution Actually Work
Once you've chosen a platform, take advantage of its multi-touch attribution capabilities by ensuring all your touchpoints—from paid ads to organic content to product interactions—are properly tracked. The more complete your data, the more accurate your cross-market comparisons will be.
Set up your reporting currency based on where your finance team operates or where your largest revenue concentration is. Most platforms let you choose USD, EUR, GBP, or any other currency as your baseline, then automatically convert everything else into that standard.
Review campaign performance by market regularly, looking not just at cost per acquisition but at the lifetime value of customers acquired in each region. You might discover that customers acquired through LinkedIn in Germany have 2x the LTV of customers from Google Ads in the US—insights that are impossible to see without proper multi-currency attribution.
For global SaaS teams managing campaigns across multiple currencies and markets, the right attribution platform transforms messy, incomparable data into clear, actionable insights. Whether you choose Spectacle for its comprehensive SaaS-focused approach, Dreamdata for B2B account attribution, or SegMetrics for subscription lifecycle tracking, prioritize automatic multi-currency conversion and LTV-focused reporting so you can finally answer the question: which campaigns are actually driving your most valuable customers, no matter where in the world they're coming from?