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What’s happening at Spectacle.

Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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Sunday, July 20, 2025
Vincent Gaemers

Google Ads Enhanced Conversions: Complete Implementation Guide

Step-by-step implementation of Google Ads Enhanced Conversions. GTM setup, troubleshooting, and B2B optimization strategies included.

Wednesday, July 9, 2025
Vincent Gaemers

High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline

Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."

Wednesday, July 9, 2025
Vincent Gaemers

HubSpot Revenue Attribution Reporting with Spectacle : Leads, Deals, and Sales Funnel Analysis

Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.