Getting Started with UTMs
Getting Started with UTMs UTM stands for Urchin Tracking Module. UTMs are small text snippets added to the end of a URL to track where website traffic comes from. They were first introduced with Google Analytics’ predecessor, Urchin, and are now supported by nearly all analytics tools, including Spectacle.
UTM Parameters FAQ: 30 Clear Answers for Marketers
UTM parameters are the simplest way to make every click count. This FAQ distills 30 clear, practical answers covering everything from required fields and channel naming to redirects, link shorteners, GA4 channel grouping, and CRM capture.
Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions
Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”
Google Ads Enhanced Conversions: Complete Implementation Guide
Step-by-step implementation of Google Ads Enhanced Conversions. GTM setup, troubleshooting, and B2B optimization strategies included.
High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline
Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."