UTM parameters are the simplest way to make every click count. This FAQ distills 30 clear, practical answers covering everything from required fields and channel naming to redirects, link shorteners, GA4 channel grouping, and CRM capture.
We keep examples in lowercase_snake_case, explain when to use utm_term vs utm_content, and show how to avoid common pitfalls like tagging internal links. You'll also learn how Spectacle reads custom sp_* parameters and merges cross-network campaigns by identical titles—so one spring_sale_q2_25 roll-up can be drilled down by source for clean, comparable reporting.
If you are looking to learn all about UTM's and how we use UTM (and SP) at Spectacle we have a blog post on UTM's here.