Safari Broke GCLID. Google’s Fixes, Session Attributes, and What Spectacle Is Doing About It
Safari’s privacy changes broke GCLID tracking. Google’s fixes with GBRAID, WBRAID, and session_attributes are finally landing. Here’s what we learned, the conflicts we saw, and how Spectacle now captures cleaner conversion data for better ad performance.
Cohort-Aligned Revenue: The Attribution Model That Changes Everything
Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.
Google Tag Gateway: How It Supercharges Spectacle Performance
Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.
Why We Built Attribution Software, Not Another Analytics Tool
While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.