The Alternative Built for Global SaaS Teams: Multi-Currency Attribution That Actually Works
When you're running paid campaigns in multiple regions, comparing performance across markets becomes impossible without automatic currency conversion.
B2B Revenue Attribution Software: The Complete Buyer's Guide
Every platform claims to show "which campaigns drive revenue." But most just track leads and conversions — proxy metrics that may or may not correlate with actual business outcomes. At Spectacle we made it our mission to deliver you the insights from deep in the funnel.
Set Up Your First Sales Alert in 2 Minutes (Lens + Slack)
Spectacle Lens is built together with Automations, so the moment a company shows buying intent, sales knows immediately.
Basic set up of tracking for Spectacle
Want to see which marketing channels actually drive revenue? Proper website tracking is the first step. Google Tag Manager makes it simple to set up Spectacle tracking without touching your website code.
Tracking What Matters: How We Do It at Spectacle
Once you’ve set up the basics in Google Tag Manager (pageviews, forms, and high-intent clicks), the next step is to track events that reveal why people are on your site and how close they are to converting. Most companies track “sign up” or “contact us” and stop there. But that leaves a huge blind spot: the steps visitors take before they ever show purchase intent. At Spectacle, we design tracking around the questions we want answered about our visitors. Here’s how we do it: