Basic set up of tracking for Spectacle
Want to see which marketing channels actually drive revenue? Proper website tracking is the first step. Google Tag Manager makes it simple to set up Spectacle tracking without touching your website code.
Tracking What Matters: How We Do It at Spectacle
Once you’ve set up the basics in Google Tag Manager (pageviews, forms, and high-intent clicks), the next step is to track events that reveal why people are on your site and how close they are to converting. Most companies track “sign up” or “contact us” and stop there. But that leaves a huge blind spot: the steps visitors take before they ever show purchase intent. At Spectacle, we design tracking around the questions we want answered about our visitors. Here’s how we do it:
Getting Started with UTMs
Getting Started with UTMs UTM stands for Urchin Tracking Module. UTMs are small text snippets added to the end of a URL to track where website traffic comes from. They were first introduced with Google Analytics’ predecessor, Urchin, and are now supported by nearly all analytics tools, including Spectacle.
UTM Parameters FAQ: 30 Clear Answers for Marketers
UTM parameters are the simplest way to make every click count. This FAQ distills 30 clear, practical answers covering everything from required fields and channel naming to redirects, link shorteners, GA4 channel grouping, and CRM capture.
Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions
Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”