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Wednesday, July 9, 2025

CallRail Integration: Add Phone Calls to Attribution Data

Track phone call conversions alongside your digital marketing attribution with Spectacle's CallRail integration. Many B2B prospects research online but convert via phone calls—without call tracking, you're missing crucial conversion data.

Wednesday, July 9, 2025
Vincent Gaemers

Introducing Google Tag Manager for Spectacle

Spectacle's Google Tag Manager integration is now available. Our GTM template provides complete attribution tracking for B2B marketing teams—page views, form submissions, revenue events, and user identification—all configurable through GTM's interface.

Wednesday, July 9, 2025
Vincent Gaemers

High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline

Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."

Wednesday, July 9, 2025
Vincent Gaemers

HubSpot Revenue Attribution Reporting with Spectacle : Leads, Deals, and Sales Funnel Analysis

Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.

Wednesday, July 9, 2025
Vincent Gaemers

Introducing HubSpot Integration for Spectacle

Spectacle now integrates directly with HubSpot, automatically transforming your CRM activities into attribution events.