Introducing Automations & Webhooks: Connect Spectacle to Your Entire Stack
Today we're launching Automations, a powerful new feature that lets you trigger actions the moment something important happens in Spectacle. No more checking dashboards, no more missed opportunities, no more manual handoffs between tools.
Set Up Your First Sales Alert in 2 Minutes (Lens + Slack)
Spectacle Lens is built together with Automations, so the moment a company shows buying intent, sales knows immediately.
From Anonymous to Opportunity: Introducing Spectacle Lens
If you’re running B2B marketing or sales today, your best prospects are already interacting with your content. You just haven’t been able to see—or act on—it. With Spectacle Lens + Automations, you can.
Revenue Attribution in SaaS: Methods, Metrics, and Implementation
Most SaaS marketing teams can tell you which channels generate the most leads, but far fewer can tell you which channels generate the most revenue. That gap between activity and outcomes is where marketing budgets go to die—you're optimizing for metrics that look good in reports while the campaigns that actually drive growth get starved of resources.
Customer Journey Mapping: Essential Templates For Subscription Businesses
Most subscription businesses can tell you how many customers they acquired last month, but far fewer can pinpoint exactly where those subscribers get stuck, lose interest, or decide to cancel. The gap between sign-up and renewal is filled with dozens of interactions that either build loyalty or create friction—and without mapping those moments, you're essentially optimizing in the dark.