Why We Built Attribution Software, Not Another Analytics Tool
While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.
The Spectacle Origin Story: Why We Built Attribution That Actually Works
Spectacle is B2B marketing attribution software that tracks customers from first click to final invoice. Unlike traditional attribution methods that stop at conversion, Spectacle connects marketing campaigns to actual revenue by integrating with CRMs, payment processors, and product analytics. Built specifically for companies where customer value extends months or years beyond initial conversion.
Spectacle Hubspot Integration: Multi Channel attribution for CRM
The Spectacle HubSpot integration enriches your attribution data by pulling CRM context directly into your analytics. This enables company-level attribution, revenue tracking, and audience segmentation based on your existing HubSpot data.
Introducing the SpectacleHQ Google Tag Manager Template: Multi-Touch Attribution Made Simple
Finally, a no-code solution to connect your marketing touchpoints to revenue – available now in the GTM Community Template Gallery. Implement and manage multi-touch attribution tracking with just your SpectacleID.