CallRail Integration: Add Phone Calls to Attribution Data
Track phone call conversions alongside your digital marketing attribution with Spectacle's CallRail integration. Many B2B prospects research online but convert via phone calls—without call tracking, you're missing crucial conversion data.
Introducing Google Tag Manager for Spectacle
Spectacle's Google Tag Manager integration is now available. Our GTM template provides complete attribution tracking for B2B marketing teams—page views, form submissions, revenue events, and user identification—all configurable through GTM's interface.
Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions
Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”
High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline
Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."
Introducing HubSpot Integration for Spectacle
Spectacle now integrates directly with HubSpot, automatically transforming your CRM activities into attribution events.