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Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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Thursday, July 10, 2025
Vincent Gaemers

Google Tag Gateway: How It Supercharges Spectacle Performance

Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.

Wednesday, July 9, 2025

CallRail Integration: Add Phone Calls to Attribution Data

Track phone call conversions alongside your digital marketing attribution with Spectacle's CallRail integration. Many B2B prospects research online but convert via phone calls—without call tracking, you're missing crucial conversion data.

Wednesday, July 9, 2025

Stripe Marketing Attribution: Connect Campaigns to Revenue

Connect marketing campaigns directly to actual revenue with Spectacle's Stripe integration. Stop measuring conversions—start measuring payments.

Wednesday, July 9, 2025
Vincent Gaemers

Introducing Google Tag Manager for Spectacle

Spectacle's Google Tag Manager integration is now available. Our GTM template provides complete attribution tracking for B2B marketing teams—page views, form submissions, revenue events, and user identification—all configurable through GTM's interface.

Wednesday, July 9, 2025
Vincent Gaemers

High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline

Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."