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Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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Thursday, August 21, 2025
Vincent Gaemers

Connect Reddit Ads to your revenue data

Reddit Ads is now available in Spectacle. You can track which Reddit campaigns drive paying customers and see exactly how your ad spend turns into revenue.

Wednesday, August 20, 2025
Vincent Gaemers

Google Tag Manager Template Spectacle Installation

This guide walks you through installing Spectacle tracking on your website using Google Tag Manager. The entire process takes just a few minutes and requires no code changes to your site.

Tuesday, August 19, 2025
Vincent Gaemers

Offline conversions in Google Ads from ActiveCampaign through Spectacle

Send closed-won deals and key milestones from ActiveCampaign to Google Ads as conversions. Spectacle automates GCLID capture, matching, and Enhanced Conversions. No files. No code.

Tuesday, August 19, 2025
Vincent Gaemers

ActiveCampaign + Google Ads for B2B: close the attribution gap with Spectacle

Connect ActiveCampaign to Google Ads through Spectacle. Track contacts and deals back to the right campaign and keyword. Sync smart audiences. Optimise on real revenue

Thursday, August 7, 2025
Vincent Gaemers

Google Ads Customer Match: Working with the 1,000 user minimum (and what to do if you're not there yet)

Google Ads Customer Match is powerful. Upload a list of email addresses, and Google matches them to signed-in users for precise targeting. But there's a catch: you need at least 1,000 matched users before you can use the list for targeting.