Release Notes: Meta Conversion API Sync
We're excited to announce enhanced server-side tracking capabilities for Meta Ads through our new Conversion API integration.
Basic set up of tracking for Spectacle
Want to see which marketing channels actually drive revenue? Proper website tracking is the first step. Google Tag Manager makes it simple to set up Spectacle tracking without touching your website code.
Tracking What Matters: How We Do It at Spectacle
Once you’ve set up the basics in Google Tag Manager (pageviews, forms, and high-intent clicks), the next step is to track events that reveal why people are on your site and how close they are to converting. Most companies track “sign up” or “contact us” and stop there. But that leaves a huge blind spot: the steps visitors take before they ever show purchase intent. At Spectacle, we design tracking around the questions we want answered about our visitors. Here’s how we do it:
Getting Started with UTMs
Getting Started with UTMs UTM stands for Urchin Tracking Module. UTMs are small text snippets added to the end of a URL to track where website traffic comes from. They were first introduced with Google Analytics’ predecessor, Urchin, and are now supported by nearly all analytics tools, including Spectacle.
Safari Broke GCLID. Google’s Fixes, Session Attributes, and What Spectacle Is Doing About It
Safari’s privacy changes broke GCLID tracking. Google’s fixes with GBRAID, WBRAID, and session_attributes are finally landing. Here’s what we learned, the conflicts we saw, and how Spectacle now captures cleaner conversion data for better ad performance.