Google Ads Attribution: The Complete Guide to Revenue-Focused Tracking
Learn how to implement proper Google Ads attribution for B2B. Track revenue, not just conversions. Enhanced conversions, offline tracking, and more.
Spectacle's Tracking Proxy: Why First-Party Attribution Matters
Ad blockers block third-party tracking. Corporate firewalls filter analytics requests. Privacy browsers restrict cross-site scripts. Spectacle's tracking proxy solves this by routing all tracking through your own domain instead of ours.
Google Tag Gateway: How It Supercharges Spectacle Performance
Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.
CallRail Integration: Add Phone Calls to Attribution Data
Track phone call conversions alongside your digital marketing attribution with Spectacle's CallRail integration. Many B2B prospects research online but convert via phone calls—without call tracking, you're missing crucial conversion data.
Introducing Google Tag Manager for Spectacle
Spectacle's Google Tag Manager integration is now available. Our GTM template provides complete attribution tracking for B2B marketing teams—page views, form submissions, revenue events, and user identification—all configurable through GTM's interface.