Connecting Stripe to Spectacle for Revenue Attribution
When you connect Stripe to Spectacle, every successful charge and refund automatically flows into your attribution reports. Instead of measuring marketing success by leads or signups, you can see actual revenue generated by each campaign, keyword, and channel. This is particularly valuable for SaaS and product-led growth businesses where the real revenue comes after the initial conversion through subscriptions, upgrades, and recurring payments.
Stripe Conversions Marketing Attribution: Connect Campaigns to Revenue
Connect marketing campaigns directly to actual revenue with Spectacle's Stripe conversion integration. Stop measuring conversions—start measuring payments.
Revenue Attribution in SaaS: Methods, Metrics, and Implementation
Most SaaS marketing teams can tell you which channels generate the most leads, but far fewer can tell you which channels generate the most revenue. That gap between activity and outcomes is where marketing budgets go to die—you're optimizing for metrics that look good in reports while the campaigns that actually drive growth get starved of resources.
Customer Journey Mapping: Essential Templates For Subscription Businesses
Most subscription businesses can tell you how many customers they acquired last month, but far fewer can pinpoint exactly where those subscribers get stuck, lose interest, or decide to cancel. The gap between sign-up and renewal is filled with dozens of interactions that either build loyalty or create friction—and without mapping those moments, you're essentially optimizing in the dark.
Measuring Marketing Impact: 9 Customer Retention Metrics That Matter
Most marketing teams celebrate when acquisition numbers go up—more clicks, more leads, more conversions. But here's what those metrics don't tell you: whether those new customers will still be around in three months, six months, or a year.