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Thursday, August 7, 2025
Vincent Gaemers

Connecting Stripe to Spectacle for Revenue Attribution

When you connect Stripe to Spectacle, every successful charge and refund automatically flows into your attribution reports. Instead of measuring marketing success by leads or signups, you can see actual revenue generated by each campaign, keyword, and channel. This is particularly valuable for SaaS and product-led growth businesses where the real revenue comes after the initial conversion through subscriptions, upgrades, and recurring payments.

Wednesday, August 6, 2025
Vincent Gaemers

Stripe Conversions Marketing Attribution: Connect Campaigns to Revenue

Connect marketing campaigns directly to actual revenue with Spectacle's Stripe conversion integration. Stop measuring conversions—start measuring payments.

Sunday, March 1, 2026

Tracking the Features That Turn Trials Into Revenue: A Data-Driven Approach

You've launched your free trial. Signups are pouring in. Your dashboard shows healthy activation numbers. But here's the question that keeps you up at night: Which features are actually driving users to pull out their credit cards?

Sunday, March 1, 2026
Vincent Gaemers

Best Google Analytics Alternatives for SaaS: Combining Attribution & Product Behavior Tracking

Google Analytics has long been the default web analytics tool for tracking website traffic, conversions, and user behavior. However, for SaaS and subscription businesses, GA4 presents critical gaps that make it difficult to answer fundamental growth questions: Which marketing campaigns drive customers who actually stick around and generate revenue? And how do those acquisition sources connect to in-product behavior and lifetime value?

Sunday, March 1, 2026
Vincent Gaemers

8 Best CRMs with Multi-Channel Attribution That Track Real Revenue (Not Just Conversions)

Most CRMs track conversions—form fills, demo requests, or trial signups—but tracking conversions isn't the same as tracking revenue. When you're deciding where to invest your next marketing dollar, knowing which channel drove a signup is only half the story. What you really need to know is which channels, campaigns, and keywords drive customers who stick around, upgrade, and generate meaningful lifetime value.