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What’s happening at Spectacle.

Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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Thursday, August 7, 2025
Vincent Gaemers

Connecting Stripe to Spectacle for Revenue Attribution

When you connect Stripe to Spectacle, every successful charge and refund automatically flows into your attribution reports. Instead of measuring marketing success by leads or signups, you can see actual revenue generated by each campaign, keyword, and channel. This is particularly valuable for SaaS and product-led growth businesses where the real revenue comes after the initial conversion through subscriptions, upgrades, and recurring payments.

Wednesday, August 6, 2025
Vincent Gaemers

Stripe Conversions Marketing Attribution: Connect Campaigns to Revenue

Connect marketing campaigns directly to actual revenue with Spectacle's Stripe conversion integration. Stop measuring conversions—start measuring payments.

Tuesday, January 20, 2026

Introducing Automations & Webhooks: Connect Spectacle to Your Entire Stack

Today we're launching Automations, a powerful new feature that lets you trigger actions the moment something important happens in Spectacle. No more checking dashboards, no more missed opportunities, no more manual handoffs between tools.

Wednesday, January 14, 2026
Vincent Gaemers

Set Up Your First Sales Alert in 2 Minutes (Lens + Slack)

Spectacle Lens is built together with Automations, so the moment a company shows buying intent, sales knows immediately.

Wednesday, January 14, 2026
Vincent Gaemers

From Anonymous to Opportunity: Introducing Spectacle Lens

If you’re running B2B marketing or sales today, your best prospects are already interacting with your content. You just haven’t been able to see—or act on—it. With Spectacle Lens + Automations, you can.