Measuring Marketing Impact: 9 Customer Retention Metrics That Matter
Most marketing teams celebrate when acquisition numbers go up—more clicks, more leads, more conversions. But here's what those metrics don't tell you: whether those new customers will still be around in three months, six months, or a year.
Introducing Pipedrive integration
With Spectacle’s new Pipedrive integration, you can see exactly how marketing touchpoints lead to pipeline, deal progression, and revenue.
Multi Touch Attribution for Webflow using Spectacle
Spectacle allows for multi touch attribution on every visitor interaction with your Webflow site and connects it to revenue. Here's how to install it in under 5 minutes.
Server-Side Tracking for European Attribution: A Technical Necessity
Server-Side Tracking for European Attribution: A Technical Necessity Browser privacy protections in Europe have fundamentally changed the requirements for accurate marketing attribution.
Reddit UTM tracking automation for better attribution
Reddit has become a serious channel for SaaS and B2B marketers. The problem is that attribution is messy. Reddit’s default analytics are basic, and manually tagging every ad or promoted post with UTM parameters is error-prone. Miss one tag, and your funnel data is broken.