Cohort-Aligned Revenue: The Attribution Model That Changes Everything
Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.
Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions
Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”
Google Ads Integration: Revenue-Focused PPC
Connect Google Ads to actual revenue data. Optimize for customers, not just clicks with Spectacle's integration.
Google Ads Enhanced Conversions: Complete Implementation Guide
Step-by-step implementation of Google Ads Enhanced Conversions. GTM setup, troubleshooting, and B2B optimization strategies included.
Google Ads Attribution: The Complete Guide to Revenue-Focused Tracking
Learn how to implement proper Google Ads attribution for B2B. Track revenue, not just conversions. Enhanced conversions, offline tracking, and more.