Server-Side Tracking for European Attribution: A Technical Necessity
Server-Side Tracking for European Attribution: A Technical Necessity Browser privacy protections in Europe have fundamentally changed the requirements for accurate marketing attribution.
Reddit UTM tracking automation for better attribution
Reddit has become a serious channel for SaaS and B2B marketers. The problem is that attribution is messy. Reddit’s default analytics are basic, and manually tagging every ad or promoted post with UTM parameters is error-prone. Miss one tag, and your funnel data is broken.
Release Notes: Meta Conversion API Sync
We're excited to announce enhanced server-side tracking capabilities for Meta Ads through our new Conversion API integration.
Basic set up of tracking for Spectacle
Want to see which marketing channels actually drive revenue? Proper website tracking is the first step. Google Tag Manager makes it simple to set up Spectacle tracking without touching your website code.
Tracking What Matters: How We Do It at Spectacle
Once you’ve set up the basics in Google Tag Manager (pageviews, forms, and high-intent clicks), the next step is to track events that reveal why people are on your site and how close they are to converting. Most companies track “sign up” or “contact us” and stop there. But that leaves a huge blind spot: the steps visitors take before they ever show purchase intent. At Spectacle, we design tracking around the questions we want answered about our visitors. Here’s how we do it: