Introducing Google Tag Manager for Spectacle
Spectacle's Google Tag Manager integration is now available. Our GTM template provides complete attribution tracking for B2B marketing teams—page views, form submissions, revenue events, and user identification—all configurable through GTM's interface.
High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline
Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."
HubSpot Revenue Attribution Reporting with Spectacle : Leads, Deals, and Sales Funnel Analysis
Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.
Introducing HubSpot Integration for Spectacle
Spectacle now integrates directly with HubSpot, automatically transforming your CRM activities into attribution events.
Why We Built Attribution Software, Not Another Analytics Tool
While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.